Sufism for Non-Sufis?

This book is a translation of Taj al-[Arus which is a popular text written by the celebrated Sufi author, Ibn [Ata’ Allah al-Sakandari. The translation has a forty-page introduction in which the translator contextualizes the work, stating that it was written specifically for the uninitiated; hence, the title of the translation Sufism for Non-Sufis? One cannot help but wonder whether the translator was actually asking a question or raising an important point. The answer, however, is the latter, for the translator mentions his amusement as to why Ibn [Ata’ Allah would write a Sufi book for those not initiated in the Sufi path. Dr Jackson of University of Southern California gives five main reasons for choosing this title. Some of the reasons given is that the vocabulary of the book is sober (?), as there are no discussions of the non-pantheistic variety, no mention of fana’ or baqa’ in the text; the text does not emphasize the necessity of following a Sufi master or belonging to a Sufi order for that matter; no discussion on what the translator calls ‘Sufi theological cosmology’, i.e. wahdat al-wujud. Although highly questionable, these reasons did raise this reviewer’s curiosity when encountering the book for the first time. Could the title be for marketing purposes?